CTS logo
MARKET EXPANSION PLATFORM

Great technology doesn’t fail on the product. It fails on market access.

The technology is strong. The challenge was never the solution — it’s the market.

CTS is the platform that gives global AI, Data, Edge, and Sustainable Technology companies both: direct commercial execution and an established network to reach Brazil and Latin America.

2Commercial engines
30+Years via Roost
6Priority sectors
3Languages
Global connectivity network
WHY CTS EXISTS

Brazil is one of the world’s largest digital transformation markets — but complex to enter successfully.

Strong products and global references aren’t enough. Winning here requires capabilities that typically take years of local experience to build.

01

Executive Access

Direct relationships with senior decision-makers, across public and private sectors.

02

Market-Specific Positioning

Go-to-market execution built for Brazil and LatAm realities, not a translated playbook.

03

Pipeline Generation

Active business development, not a list of cold leads.

04

Partner Ecosystem

A curated network of integrators, resellers, and specialized providers already in place.

05

Regulatory & Localization Support

Navigating compliance, procurement, and local requirements from day one.

06

Commercial Governance & Delivery

Structured oversight from first contact through implementation.

HOW IT WORKS

One platform. Three forces working together.

CTS doesn’t just open doors — it operates the full commercial engine behind every technology it brings to market, backed by an operational partner built for scale and a channel network built for reach.

01

CTS Commercializes

Selling directly to end clients — the face to the market.
Market Access & EntryPartnerships & AlliancesInvestor NarrativeMarketing Strategy & ExecutionGo-to-MarketSales ReadinessSales PerformanceChannel ManagementEcosystem Development

CTS owns the commercial relationship from first contact to signed contract — building the business case, running the GTM strategy, and managing the pipeline for every technology it brings to market.

02

Roost Delivers

The ecosystem’s delivery engine — on the ground, at scale.
Engineering & IntegrationEdge & IoT InfrastructureDeployment & InstallationOperations & MonitoringSupport & MaintenanceData & Analytics

Roost implements every solution in the field — either with its own platforms, Roost Flow and Roost One, or working directly alongside the tech partner’s own delivery team when the solution is theirs.

03

The Channel Scales

Reach that would take years to build alone.
Technology ResellersBusiness ConsultanciesMarket PenetrationExecutive RelationshipsExisting Customer Base

Technology companies and business consultancies with established market penetration extend every solution into accounts CTS and Roost don’t have to reach from zero — with clear rules that protect who owns each relationship.

CTS opens the market·Roost powers the execution·The channel scales the reach
THREE PATHS, ONE PLATFORM

Whichever seat you’re in, CTS was built for you.

The same platform serves three roles in the market — each with a different reason to work with CTS.

PATH 01

For End Clients

Organizations that need smarter, safer, and greener solutions.
Sectors we transform
Water & SanitationUtilities & EnergyGovernment & Public SectorFinancial ServicesAgribusinessMining & Natural Resources
The impact you get
Operational EfficiencyCost ReductionEmission ReductionResilience & AdaptationSustainable Growth
  • Access to curated, best-in-class global technology — not a single vendor’s roadmap
  • Local delivery and support through Roost, not a remote team in another time zone
  • One relationship, one point of accountability, across the entire solution lifecycle
Explore Client Solutions →
PATH 02

For Tech Companies

The next wave of global climate, AI, and edge innovators entering Brazil.
Why CTS
IoT, Edge & Telemetry ExpertiseProven Delivery in Complex EnvironmentsLocal Presence & ChannelsExecution in the Brazilian RealityGlobal ConnectivityAI Strategy, Architecture & ExecutionData Sovereignty
  • Curated, not crowded — a focused portfolio, not an open marketplace
  • Market access & entry, GTM strategy, and investor narrative built for Brazil, not translated from elsewhere
  • An operational backbone through Roost, ready to deliver from day one — without building a subsidiary from scratch
Bring Your Technology to Brazil →
PATH 03

For Partners & Resellers

Local and regional partners who expand reach and market presence.
Revenue models you can tap into
Solution SalesRecurring SaaSImplementation & IntegrationManaged ServicesData & Analytics Subscriptions
  • Cross-sell opportunities across a growing portfolio, not a single product to push
  • Demand already created by CTS’s own marketing and market development
  • Clear account protection rules — a channel-first model keeps the channel the primary route to market
Become a Partner →
WHY TRUST CTS

Experience you can build a market entry on.

Entering a new market is a leadership challenge before it’s a technology one. CTS combines seasoned executives with a delivery partner that has been executing in Brazil for decades.

Seasoned leadership

Led by executives who have built, sold, and scaled technology businesses.

The CTS leadership team brings decades of combined experience in the technology industry — across commercial, operational, financial, and technical roles.

Former C-suite leaders

CSO, COO, and CMO roles at multinational technology companies.

Governance and financial discipline

Corporate governance, investment structuring, and financial oversight from day one.

Channel and ecosystem builders

Decades developing partner networks and commercial channels in technology.

Domain depth where it matters

Telemetry, smart infrastructure, water management, and utilities expertise.

Global perspective, local roots

Leadership experience across Brazil, Latin America, North America, and Europe.

Proven execution

Backed by decades of delivery on the ground.

CTS solutions are delivered with Roost — its preferred operational partner, with a long track record across Brazil’s public and private sectors.

30+Years of technology delivery in Brazil
3Offices: São Paulo, Brasília, Curitiba
20%Lower energy use across 84 automated retail sites
185Panic buttons protecting public schools
1,700+Public streets with integrated cameras
800+HD cameras with video analytics
Selected results from Roost deployments.
LET’S BUILD IT TOGETHER

Technology creates innovation. Execution creates business.

Whether you’re looking for a solution, bringing your technology to Brazil, or ready to grow your portfolio — CTS is where it starts.

Or write to us at contact@cts-tec.com